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Jason asked:




5 Responses to “How does Netflix decide and authorize what movies they put on their Watch Instantly list?”

  1. J.D. says:

    I don’t know…….. I wish they would put more on the watch instantly list………..

  2. ravendzarra says:

    I am sure there is no conspiracy! They get what they can depending on the owners of the rights of the movies!

  3. catluva says:

    It all comes down to whats going to make them the biggest profit in the end. They have to figure how much they will have to pay to let you watch a movie and if it will generate enough business to justify the expence.

  4. 2584 says:

    I don’t know about getting the permission part, but my guess would be that they pick movies that aren’t extremely popular so that they can make you wait for the better ones to arrive in the mail (in other words, so they can milk your wallet). At the same time they exclude the really obscure or bad ones so that the whole application isn’t pointless.

    That’s my guess.

  5. It’s in Netflix best interest to have as many movies available on their watch instantly list as possible. But it’s not always up to Netflix, it’s often up to the studio.When studios license their films for TV, cable, Video-on-demand or internet, they can put limitations on how long it can stay on each service. For example if you search for movies on Hulu, some movies have an date and some say expire never. What is likely with the first Matrix movie, is that since it came out before the Netflix watch instantly service was available someone has exclusive rights to it for a certain period of time and it can’t go on Netflix Watch Instantly until that time has expired. Since The Matrix is on I-Tunes, I would suspect that I-Tunes has the license for this title at this time. Licensing deals are written differently now since services like Netflix Watch Instantly, Vudu, and Hulu are more popular. The major studios are now licensing just about any major DVD releases to Netflix and and I-Tunes for streaming or download, but I-Tunes usually gets it first because they pay for the exclusivity.

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